We turn devastation into products to help the devastated.
Here’s how it works:
1.FIND SOMEONE IN NEED.
We partner with platforms like GoFundMe to identify families or individuals facing extreme hardship—
a child in cancer treatment, a mom who just lost her home, a teen recovering from a traumatic accident.
2. Show Up Undercover
We don’t tell them why we’re coming. They think it’s just a day of creative play and art therapy.
What they don’t realize?
They’re our “artners”— business partners in art.
They don’t know that what we’re making together is about to change their lives.
(Btw, their friends and gofundme organizers are in on the secret with us, so we know we have proper permissions)
3. Make Beautiful Chaos Together
We draw. Scribble. Paint. Photograph. Tell stories. Laugh. Cry.
From the highs and lows of life to moments of joy, we co-create art that’s deeply personal and secretly powerful.
4. Turn Their Story Into Wearable Magic
We transform all art into fashion-forward clothing.
Every hoodie, tee, or print tells their story and dignifies their resilience.
5. Launch Their Online Store
Each Artner gets their own digital storefront.
We sell the merch and the world starts buying.
6. 50% of proceeds go to the artner
50% funds more stories
No middlemen. No strings. Just love, in action.
7. Surprise Reveal.
Viral Moment.
DIRECT IMPACT.
We return with the check, the merch, the proof of impact.
It’s the moment that goes viral — and the one they’ll never forget.
This is IYB.
Where creativity becomes currency for change.
Where technology carries hope.
Where fashion isn’t just style — it’s survival.